Global Wood Products Industry




AGENDA offers the following core services:

  • Strategy review and development
  • Market research and analysis of trends
  • Product opportunity assessment
  • Production cost comparisons
  • Seminars / presentations
  • Geographies; North America, Japan and Europe, but also emerging regions such as China/Asia, South America and Russia.
  • Products; lumber, panels, engineered wood products, bio-energy, but also wood resources and value added products such as furniture, joinery and housing.


Henric Endoff has more than 20 years experience of the business. After graduation in the late 80's from the Royal Swedish University of Agriculture with M.Sc. major in Forest products marketing, he joined a Swedish wood products consulting firm. In 1995; Henric moved to Seattle and established and ran successfully the company's North American office, before returning in 2001 as Managing Director for the parent company.

Henric has a significant track record in providing consulting services for most of the major wood products industry players in Europe and North America, covering a broad range of global topics and geographies, whilst maintaining and building a rich information and contact network at all levels. 

References available on request.

AGENDA, Villan, Hörningsholm, SE-159 93 HÖLÖ, SWEDEN
Phone: +46-8-551 550 40 Cell: +46-70-542 2832